Illustrations of the Shibuya Baby dolls, to be used for print goods. The fashion styles from left to right are:
Natsuko, dressed in Gyaru style, Momoko dressed in Sweet Lolita style, her twin Umeko, in Gothic Lolita style, Midori in Decora style, and Kaida in a Visual Kei style. 
Cropped photos of the doll prototypes. Names of of the dolls were picked to fit the doll's personalities and styles. Natsuko, meaning "summer child," Momoko, meaning "peach child," her twin Umeko, with a name meaning "plum child, Midori, meaning "green," and Kaida, meaning "little dragon."
Below is a layout of the packaging, specifically the box for the doll Kaida.
Photos of the doll Midori with her box packaging.
Shibuya Baby Dolls
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Shibuya Baby Dolls

Shibuya Baby is a project I worked on for my senior year in college. It was my first exposure in building a brand completely from scratch, includ Read More

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